Atomlab Review

Atomlab was founded in 1996 by Mike Flaherty, an ex semi-pro BMX rider from Northern Virginia. A graphic designer by trade, Mike worked for various companies in the San Diego area after finishing college there, before taking the plunge and starting Atomlab. It was a risk, Mike had no capital, no backers or financiers, just an absolute commitment to turning his dream into a reality. Today Atomlab is a very successful mountain and BMX bike frame and accessories manufacturer who have a significant market presence throughout the world.Their marketing efforts are helped by their sponsoring or their own team in conjunction with Corsair. This brings them a lot of attention as well as the opportunity to showcase some of their products. The product line is a wide one split into two distinct ranges, MTB and BMX. On the BMX side the emphasis is on lightweight strength, while the MTB products have a definite downhill and jumping bias. The naming convention of all the products in Atomlabs lineup illustrates a definite youth appeal, with names like Pimp and Pimplite. These are designed to appeal to those who use the word to describe modifying or improving their bikes.Atomlab seems to be one of those companies who strive to improve on designs rather than innovate. This allows their product range to evolve as new techniques are learned and developed. The ability to produce strong, yet light equipment will see them survive for a long time yet.

Models

• MTB Wheels: DJ Singlespeed, Pimplite, Suprelite, Pimp
• MTB Bike Frames: Trailking SS, Trailking, Pimp 2
• MTB Bikes: Trailking, Pimp 2
• MTB Drivetrain: Pimplite, GI
• MTB Controls: Pimplite DH bars, Pimp bars, GI bars, Pimplite OS stem, GI brakes, Pimp brakes

Pricing

Atomlabs products have mixed reviews, some being loved, and others not so much. It would be fair to view the products as above the middle ground, but less than performance products. The range is split between BMX and MTB. The prices quoted here are for MTB only. As a guide, Pimplite wheels are $260 a pair, a Trailking frame costs $549, the Trailking SS $999, Pimplite DH bars $69.95, Pimp bars $64.95, a Pimplite stem $69.95 and a Pimplite crank $250.

Browse our selection of Atomlab products, Atomlab Bike Hubs & Skewers, Atomlab Bike Tires, Tubes & Wheels, Atomlab Bike Steering Components, Atomlab Bike Stems and Atomlab Bike Repair & Maintenance.